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SEO Software: Pros and Cons

One of the common trends in a nowadays SEO is a tendency to avoid utilizing automated SEO solutions. It is even said that using automated tools can harm your search engine rankings. On the other hand, search engine optimization is a field where the volume of boring routine work is enormous. Doing all of it by hand is much more complex and is a real waste of time. So in this text we will split different SEO software into groups basing on its purpose and will try to find which actions can be performed by hand indeed, and which ones are better to do automatically.

1) Content creation. There are many products that present automatic synonymizing of any text. There are tools that even claim to create human-readable texts created absolutely automatically. Obviously, until computers will learn to comprehend the sense of a text, they won’t be able to provide a more or less good automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your site, rather than putting those funds into some “advanced” tool that does this automatically.
2) Building backlinks. This is the second important SEO task, though someone could name it the first. A quality link building needs you to scroll through a bunch of potential link partners and filtering only those sites that are strongly related to your one, with a quality content and a trust rank simultaneously. This job can be made automatic a little, since you don’t have to locate appropriate linking sites manually. Nevertheless, the final decision still is upon you. It is you who should consider the quality of websites and measure their relevance to your site. Locating link partners is merely 10% of a job. The rest is done manually.
3) Monitoring search engine rank. All in all, you use this to monitor your efforts – whether you’re doing ok, or your activity misses the goal. One of the biggest mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need such a big depth. If your website isn’t listed within the first 20-30 results – nobody sees it anyway. So in a SEO sphere it is better to restrict web position checks with first 40-50 results. However, if there is a large number of keywords to monitor, the process may still require a large amount of time. And here is where an automatic tool is really irreplacible! With an automated position checker you can save quite a few of hours comparing to what you would spend if did that manually. However, you should prefer search engine friendly tools, to prevent potential difficulties with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Finding keyword synonyms related to your industry is another job that is automated with minimum efforts. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can save a lot of time and lose virtually nothing. There are a lot of ways of finding quality keywords and many of them can be dug through automatically.

So, every SEO task needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still require you to work with your hands and your brain.